Landing Page Creator

The landing page creation tool for professional Internet marketers

Landing Page Creator Support Page

Contents:

Uses for this product

  At-a-glance high-level list of tasks you can achieve with the Abacus Landing Page Creator.

About the Abacus Landing Page Creator

  What can it do for your business?

Typical tasks

  Detailed hands-on walk-through of common tasks you'll want to achieve, keystroke by keystroke, and with corresponding mouse operations.

Keyboard shortcuts

  Summary of all keyboard shortcuts for maximum speed and efficiency in your web site creation work.

Uses for this product: —  Creating personalized landing and sales/opt-in pages which target your visitors' needs exactly.
  —  Creating 'Thank You'/Download and payment transaction Failure pages.
  —  Creating "visitor action required" web sites from templates with proven successful results.
  —  Applying different styles and colour schemes instantly to web sites.
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About the Abacus Landing Page Creator — What can it do for your business?
     
The Landing Page Creator generates personalized landing pages which target your visitors' needs exactly. Visitors tell you why they want to buy, and your site responds accordingly in real time, thus improving greatly the likelihood that they will purchase your product.   Because the Landing Page Creator behaves like a human sales assistant by satisfying your visitors' precise requirements, your site's performance improves, whether it sells goods or services, or builds an opt-in list. Tests show that visitor responses increase by up to 300%.
Customers and affiliates can have free advertising of their products and services from the Landing Page Creator software program's user interface. Details

The Abacus Landing Page Creator's flexibility allows you to split-test infinite permutations of landing page "Welcomes", questions to ask your visitors, responses to their requirements on your sales/opt-in pages, "Thank you"/download page text and payment transaction failure page text.

Any of these permutations can be used with various styles and colour schemes, enabling you to fine-tune your web site to achieve maximum success.

 

For example, if you want someone to sign up for your on-line business scheme, you'd probably choose a "Hype" template with a "Red" style and a textual "Act Fast" banner. If you sell health products, you might prefer a "Conservative" template with a "Green" style and a graphical banner.

The Landing Page Creator software interface has direct links to professional tools to create your own customized graphical banners and buttons with ease.


The user interface of the Abacus Landing Page Creator has been designed by an HCI expert for intuitive usability.   The Abacus Landing Page Creator conforms to the legal requirement for software to be accessible to people with disabilities.
     
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Typical tasks
(Watch the video!)
  Mouse click operations are shown in ( ) parentheses and alternative short-cut keystroke combinations in < > angle brackets.
Maximize browser window to see images at full size, otherwise distortion may occur.
 
Typical task 1:
(Watch the video!)
  Create an "intelligent" web site from a template, complete with landing page, questions page, sales page, "Thank you" page and payment transaction failure page.
Step 1 (see image)
Set the project
output folder
  Open the project 'Browse For Folder' dialog box: (Click 'Project folder' button) <Alt>+<P> or, if you've just opened the program, simply hit the <Enter> key. Select the folder where you'll store all the files generated by Landing Page Creator for this project. Make New Folder, if necessary. Close the 'Browse For Folder' dialog box: (Click 'OK' button) <Enter>.
Step 2 (see image)
Load a template
  Open the 'Open' template file dialog box: (Click 'Load template' button) <Alt>+<L> or simply hit <Tab> <Enter>. Select a template file for this project. Template files end in ".htm". Close the 'Open' dialog box: (Click 'Open' button) <Enter>.
Step 3 (see image)
Choose a style
  Open the 'Open' style file dialog box: (Click 'Choose style' button) <Alt>+<Y> or simply hit <Tab> <Enter>. Select a style file for this project. Style files end in ".css". Close the 'Open' dialog box: (Click 'Open' button) <Enter>.
Step 4 (see image)
Set the edited files
input/output folder
  Open the edited files 'Browse For Folder' dialog box: (Click 'Editor folder' button) <Alt>+<R>. Select the folder where you'll store all the files that you edit for this project. Make New Folder, if necessary. Close the 'Browse For Folder' dialog box: (Click 'OK' button) <Enter>.
Step 5 (see image)
Edit Landing Page
  Use the Editor to make all the changes you want in the 'Landing Page'. Keying <F2> or clicking the 'Hints' button displays the 'Hints' window, which contains detailed information about how to use the Editor.
Step 6 (see image)
Save Landing Page
  Open the 'Save As' file dialog box: (Click 'Save' icon in Editor) <Ctrl>+<S>. Type a meaningful name for this particular 'Landing Page' file. The 'Hints' window contains advice about naming and organizing your files for maximum efficiency. Close the 'Save As' dialog box: (Click 'Save' button) <Enter>.
Step 7 (see image)
Go to Questions Page
  Select the 'Questions Page' index tab. (Click the 'Questions Page' tab.)
Step 8 (see image)
Edit Questions Page
  Use the Editor to make all the changes you want in the 'Questions Page'. Keying <F2> or clicking the 'Hints' button displays the 'Hints' window, which contains detailed information about how to use the Editor.
Step 9 (see image)
Save Questions Page
  Open the 'Save As' file dialog box: (Click 'Save' icon in Editor) <Ctrl>+<S>. Type a meaningful name for this particular 'Questions Page' file. The 'Hints' window contains advice about naming and organizing your files for maximum efficiency. Close the 'Save As' dialog box: (Click 'Save' button) <Enter>.
Step 10 (see image)
Set the values
of the Questions
  Open the 'Questions Values' form: (Click 'Questions values' button) <Alt>+<Q>. Set the values to replace the placeholders in [[double brackets]] on the 'Sales/Opt-in Page'. Enter the text that you want your visitors to see in the drop-down list on the 'Questions Page', and as their selected responses for the drop-down list, option buttons and checkboxes on the Sales/Opt-in page of your web site. Close the 'Questions Values' form: (Click 'OK' button) <Enter>.
Step 11 (see image)
Go to Sales/Opt-in Page
  Select the 'Sales/Opt-in Page' index tab. (Click the 'Sales/Opt-in Page' tab.)
Step 12 (see image)
Edit Sales/Opt-in Page
  Use the Editor to make all the changes you want in the 'Sales/Opt-in Page'. Keying <F2> or clicking the 'Hints' button displays the 'Hints' window, which contains detailed information about how to use the Editor.
Step 13 (see image)
Save Sales/Opt-in Page
  Open the 'Save As' file dialog box: (Click 'Save' icon in Editor) <Ctrl>+<S>. Type a meaningful name for this particular 'Sales/Opt-in Page' file. The 'Hints' window contains advice about naming and organizing your files for maximum efficiency. Close the 'Save As' dialog box: (Click 'Save' button) <Enter>.
Thanks/Download
and Failure Pages
  Repeat the above procedure for these two pages, if they are needed for your web site.
Printing pages   For a hardcopy of your pages, you can print the text in any of the Editors in the Abacus Landing Page Creator. (Click 'Print' icon in Editor) <Ctrl>+<P>.
Step 14 (see image)
Set web site title
  Edit the 'Title Tag' of your web site: (Click 'Title Tag' textbox) <Alt>+<T>. Enter the text that you want to appear in the title bar at the very top of web browsers. Using your main keywords here assists visitors to find your site in search engines.
Step 15 (see image)
Set web site keywords,
description, other HTML
  Edit the keywords, description and any other HTML or scripts for your web site: (Click 'Keywords | Description | Other HTML' button) <Alt>+<K>. Enter the text that you want in the <keywords> and <description> metatags, and to insert immediately before the </body> tag at the very end of each web page. Close the 'Keywords | Description | Other HTML' form: (Click 'OK' button) <Enter>. (For help with your keywords, visit www.KeywordAssistant.net.)
Step 16 (see image)
Save web site tags
  If you might want to use them again, save the tags. Open the 'Save As' file dialog box: (Click 'Save tags' button) <Alt>+<A>. Type a meaningful name for the tags file. Close the 'Save As' dialog box: (Click 'Save' button) <Enter>.
Step 17 (see image)
Output project files
  Open the project 'Save As' file dialog box: (Click 'Output project' button) <Alt>+<O>. Accept the default filename, and close the 'Save As' dialog box: (Click 'Save' button) <Enter>.
Step 18 (see image)
Set FTP login
  Edit the FTP login details for your web site: (Click 'Site FTP' button) <Alt>+<F>. Close the 'FTP login' form: (Click 'OK' button) <Enter>.
Step 19 (see image)
Upload project files
  Upload the entire site to your web space: (Click 'Upload site' button) <Alt>+<U>. If you're sure that the FTP settings are correct, (Click 'No' button) <N>. All the pages generated by the Landing Page Creator are uploaded via FTP, along with any associated files for images that you may have inserted. Any images are also copied to the project output folder automatically, so that all the project files are kept together.
Step 20 (see image)
Check web site
  View the web site in a browser: (Click 'View site' button) <Alt>+<V>. Test your web site for the correct functionality of several combinations of questions, and check that your text and response values are as desired.
 
     
Typical task 2:
(Watch the video!)
Amending a web site for corrections or split-testing.
Step 1 (see image)
Set the project
output folder
  Open the project 'Browse For Folder' dialog box: (Click 'Project folder' button) <Alt>+<P> or, if you've just opened the program, simply hit the <Enter> key. Select the folder where you stored the files generated by Landing Page Creator for this project. Close the 'Browse For Folder' dialog box: (Click 'OK' button) <Enter>.
Step 2 (see image)
Set the edited files
input/output folder
  Open the edited files 'Browse For Folder' dialog box: (Click 'Editor folder' button) <Alt>+<R>. Select the folder where you stored the files that you created for this project. Close the 'Browse For Folder' dialog box: (Click 'OK' button) <Enter>.
Step 3 (see image)
Open file dialog box
  Click the 'Open' icon in the 'Landing Page' Editor to open the 'Open' file dialog box.
Step 4 (see image)
Open Landing Page
  Select the 'Landing Page' that you want to edit. Close the 'Open' dialog box: (Click 'Open' button) <Enter>.
Step 5 (see image)
Edit Landing Page
  Use the Editor to make all the changes you want in the 'Landing Page'. Keying <F2> or clicking the 'Hints' button displays the 'Hints' window, which contains detailed information about how to use the Editor.
Step 6 (see image)
Save Landing Page
  Open the 'Save As' file dialog box: (Click 'Save' icon in Editor) <Ctrl>+<S>. Type a meaningful name for this version of the 'Landing Page' file. The 'Hints' window contains advice about naming and organizing your files for maximum efficiency. Close the 'Save As' dialog box: (Click 'Save' button) <Enter>.
Amend other pages   Repeat steps 3 to 6 for the 'Questions Page', 'Sales/Opt-in Page', 'Thank You/Download Page' and 'Failure Page', as necessary.
Step 7 (see image)
Load web site tags
  Open the web site tags 'Open' file dialog box: (Click 'Load tags' button) <Alt>+<G>. Select the file where you stored the text that you want for this project's web site metatags and 'Other HTML' code. Close the 'Open' dialog box: (Click 'Open' button) <Enter>. The site's <title>, <keywords> and <description> metatags, and any 'Other HTML' code will be applied to all pages in the project.
Step 8 (see image)
Output project files
  Open the project 'Save As' file dialog box: (Click 'Output project' button) <Alt>+<O>. Either give your amended file a unique name if you wish to test it later, or accept the default filename if you wish to test it immediately, and close the 'Save As' dialog box: (Click 'Save' button) <Enter>.
Step 9 (see image)
Set FTP login
  If you have not already sone so, edit the FTP login details for your web site: (Click 'Site FTP' button) <Alt>+<F>. Close the 'FTP login' form: (Click 'OK' button) <Enter>.
Step 10 (see image)
Upload project files
  Upload the entire site to your web space: (Click 'Upload site' button) <Alt>+<U>. If you're sure that the FTP settings are correct, (Click 'No' button) <N>. All the pages generated by the Landing Page Creator are uploaded via FTP, along with any associated files for images that you may have inserted. Any images are also copied to the project output folder automatically, so that all the project files are kept together.
Step 11 (see image)
Check web site
  View the web site in a browser: (Click 'View site' button) <Alt>+<V>. Test your web site for the correct functionality of several combinations of questions, and check that your text and response values are as desired.
 
     

Keyboard shortcuts:
(note the underlined character)
Almost every operation can be done by keystrokes. Not only is it almost always quicker, but there is less chance of Repetitive Strain Injury (RSI), than when using a mouse. Keyboard shortcuts can be learned very quickly, and are highly recommended over mouse clicking.
 
General operations    
<Tab>   Moves to next control (or control group).
<Shift>+<Tab>   Moves to previous control (or control group).
<Space>   Toggles the switch when a checkbox has the focus.
Arrow keys   Moves through a set of index tabs.
<Ctrl>+<PageDown>
<Ctrl>+<PageUp>
  Cycles around a set of index tabs continually.
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Global shortcuts    
<Alt>+<P> 'Project folder' button. Opens the project 'Browse For Folder' dialog box.
<Alt>+<L>   'Load template' button. Opens the 'Open' template file dialog box.
<Alt>+<Y>   'Choose style' button. Opens the 'Open' style file dialog box.
<Alt>+<O>   'Output project' button. Opens the project 'Save As' file dialog box.
<Alt>+<F>   'Site FTP' button. Opens the 'FTP login' form.
<Alt>+<U>   'Upload site' button. Uploads the entire site to your web space.
<Alt>+<V>   'View site' button. Opens a browser, and attempts to display the web site according to the FTP settings.
<Alt>+<J>   'Clear project' button. Clears entire project, and starts from scratch.
<Alt>+<R>   'Editor folder' button. Opens the edited files 'Browse For Folder' dialog box.
<Alt>+<G>   'Load tags' button. Opens the 'Open' tags file dialog box.
<Alt>+<A>   'Save tags' button. Opens the tags 'Save As' file dialog box.
<Alt>+<T>   Moves the focus to the 'Title Tag' textbox.
<Alt>+<K>   'Keywords | Description | Other HTML' button. Opens the 'Keywords | Description | Other HTML' form.
<Alt>+<X>   'Exit' button. Exits the program, offering an opportunity to save files.
<Alt>+<F4>   Exits the program without offering an opportunity to save files.
<F1>   'Help' button. Opens this Support page in a browser.
<F2>   'Hints' button. Opens the 'Hints' window.
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Tab index shortcuts   (These shortcuts operate only when an Editor does not have the focus.)
<Ctrl>+<L>   Exposes the 'Landing Page' index tab.
<Ctrl>+<Q> Exposes the 'Questions Page' index tab.
<Ctrl>+<S>   Exposes the 'Sales/Opt-in Page' index tab.
<Ctrl>+<T>   Exposes the 'Thank You/Download Page' index tab.
<Ctrl>+<F>   Exposes the 'Failure Page' index tab.
<Ctrl>+<E>   Exposes the 'Editor' sub-index tab.
<Ctrl>+<P>   Exposes the 'Preview' sub-index tab.
<Ctrl>+<H>   Exposes the 'HTML' sub-index tab.
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Editor shortcuts    
<Alt>+<B>   Moves the focus to 'Scrollbars'.
<Alt>+<W>   Toggles 'Word wrap' switch.
<Alt>+<D>   'Insert "expiry date" code at caret location' button.
<Alt>+<I>   'Insert HTML at caret location' button.
<Alt>+<H>   'Show current HTML element' button.
<Alt>+<Q>   'Questions values' button. (When 'Questions Page' index tab is exposed.)
    (The following shortcuts operate only when an Editor has the focus.)
<Ctrl>+<O>   Displays the 'Open' file dialog box.
<Ctrl>+<S>   Displays the 'Save As' file dialog box.
<Ctrl>+<F>   Displays the 'Find' text dialog box.
<Ctrl>+<P>   Displays the 'Print' dialog box.
<Ctrl>+<C>   Copies selected text to the Windows Clipboard.
<Ctrl>+<X>   Cuts selected text to the Windows Clipboard.
<Ctrl>+<V>   Pastes selected text from the Windows Clipboard at the caret location.
<Ctrl>+<Z>   Undoes the previous text operation.
<Ctrl>+<Y>   Redoes the previous text operation.
<Ctrl>+<B>   Bolds selected text.
<Ctrl>+<I>   Italicizes selected text.
<Ctrl>+<U>   Underlines selected text.
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Keywords form shortcuts    
<Alt>+<K>   Moves the focus to the 'Keywords' textbox..
<Alt>+<D>   Moves the focus to the 'Description' textbox..
<Alt>+<O>   Moves the focus to the 'Other HTML' textbox..
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Questions form shortcuts    
<Alt>+<L>   Moves the focus to the first 'List values' textbox..
<Alt>+<O>   Moves the focus to the first 'Option values' textbox..
<Alt>+<C>   Moves the focus to the first 'Checkbox values' textbox..
<Alt>+<D>   'Load' button. Opens the 'Open' Questions values file dialog box.
<Alt>+<S>   'Save' button. Opens the Questions values 'Save As' file dialog box.
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Standard textbox shortcuts    
<Ctrl>+<Enter>   Insert new paragraph.
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