There are three index tabs ('Editor', 'Preview', 'HTML') on each of the five page sections ('Landing Page', 'Questions Page', 'Sales / Opt-in page', 'Thank You / Download Page', 'Failure Page' (for failed payment transactions)).

Below is the 'Landing Page' 'Editor', where you can load various templates and choose various styles. Any style can be applied to any template, thus providing many combinations. All you do is change the text within the {curly braces} to suit your product or service, and you'll have a landing page and sales / opt‑in page with a phenomenally high conversion rate.

Of course, you can change anything you want, text, colours, fonts, insert tables, images and hyperlinks wherever you like, but why should you? The templates are designed by expert Internet marketers and salespeople to get results. The template shown here is quite basic. Others have professional banners and graphics.

Landing Page before editing (Template "T01t-LimitedOffer" + Style "head-styles-blue")

Landing Page after editing (Template "T01t-LimitedOffer" + Style "head-styles-blue")

Below is the 'Sales/Opt-in Page' 'Editor'. Notice the placeholders in [[double brackets]]. These are "fields" which will be substituted in real time by the data that your prospective customers enter about their themselves and their needs when they visit your web site.

You can use these placeholders as often as you want, anywhere in your 'Sales/Opt-in Page'.

Sales/Opt-in Page before editing (Template "T01t-LimitedOffer" + Style "head-styles-blue")

Sales/Opt-in Page after editing (Template "T01t-LimitedOffer" + Style "head-styles-blue")

The purpose-built flexibilty of the Abacus Landing Page Creator enables you to mix an infinite variety of 'Landing Page', 'Questions Page' and 'Sales / Opt-in page' designs and text, so that you can split-test different combinations until you find the one that performs best.

For example, once you have found the 'Landing Page' design that produces the best response, keep that and try various 'Questions Pages'. When you discover which questions attract the most visitors to your 'Sales / Opt-in page', try various versions of sales copy until you get the best sales / opt-in results.

This modular approach is so much more accurate when eliminating weaknesses in your web pages.

Questions Values Form

Here's where you set the values of the drop-down list, the option buttons and the checkboxes which your visitors will use to tell you about themselves and their needs.

You use the data they give you to personalize your Sales/Opt-in page specifically for them. Because your web site meets their needs, they are encouraged to take the action you want them to take.

Flexibility is built into the Abacus Landing Page Creator here also. You can save an infinite variety of list values, option values and checkbox values (which become Sales page section headings) to files, and apply them to any web site. This means that you can split-test various combinations until you get the highest visitor response.

Enter your web site's keywords, description and any other raw HTML code and scripts to go at the foot of each web page.

You can save an infinite variety of <title>, <keywords> and <description> metatags to files, and apply them to any web site. This means that you can split-test various combinations until you get the best visitor results.

This feature, together with the other modular mixing capabilities of the Abacus Landing Page Creator, provides the ultimate degree of flexibility to web site creation.