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High Risk vs. Low Risk Email Marketing

By: Radhika Venkata

What is High risk Email marketing?

Simply defined as sending unsolicited email to spam list(s). People buy these spam lists on the internet. Have you seen a million email addresses for ten dollars? Those are spam lists... They get these emails extracted from internet websites by Emailbots. These emailbots do good job by extracting emails from 'mailto:' links on websites.

But what webmasters don't know is response rate from these lists. Its very poor and most of these email caught by spam filters.

Source for these spam lists:

1. Buying on the internet

2. Buying Emailbots and extract email by the webmaster itself

3. Rented lists

One question frequently asked by webmasters: I am an affiliate of these product and I made few sales. Can I send emails to them? ANSWER : Simply no. First, the customer is not your customer. He is your affiliate product owner's customer. Second, he didn't opt to receive your email. SOLUTION : If you want to send email to him, put a form on your website and ask him to sign up for your list.

What is Low risk Email marketing?

Simply defined as sending solicited email to your opt-in list. Webmasters has to keep a form on their website(s). Prospects if they want to receive email from that webmaster, they will enter their name and email address to subscribe. This in-house built list is safest to do email marketing with.

How to get them sign up?

1. Buy a mailing list manager software.

2. Create a mailing list there.

3. Copy and paste the html code on your website.

4. Use double opt-in. Means subscribers has to click on the link provided to them in their initial email.

5. Put the subscriber ip, subscriber email, date of subscription, web site from which he subscribed details in every email.

Advantages of Low risk Email marketing:

1. Low chance of spam accusations.

2. Good response from your list in the form of click throughs.

3. Your host won't ban your site becuase of spamming.

4. Your website ip won't be listed in spam lists.

5. Your piece of mind!!

Radhika Venkata
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